11 April 2012

 

Dear Councillor,

In pursuance of the provisions of the Local Government Act, 1993 and the Regulations thereunder, notice is hereby given that a POLICY REVIEW COMMITTEE MEETING of Penrith City Council is to be held in the Passadena Room, Civic Centre, 601 High Street, Penrith on Monday 16 April 2012 at 7:00PM.

Attention is directed to the statement accompanying this notice of the business proposed to be transacted at the meeting.

Yours faithfully

 

 

Barry Husking

Acting General Manager

 

BUSINESS

 

1.           LEAVE OF ABSENCE

Leave of absence has been granted to:

Councillor Jim Aitken OAM - 16 April 2012 to 11 May 2012 inclusive.

 

2.           APOLOGIES

 

3.           CONFIRMATION OF MINUTES

Policy Review Committee Meeting - 19 March 2012.

 

4.           DECLARATIONS OF INTEREST

Pecuniary Interest (The Act requires Councillors who declare a pecuniary interest in an item to leave the meeting during discussion of that item)

Non-Pecuniary Conflict of Interest – Significant and Less than Significant (The Code of Conduct requires Councillors who declare a significant non-pecuniary conflict of interest in an item to leave the meeting during discussion of that item)

 

5.           ADDRESSING THE MEETING

 

6.           MAYORAL MINUTES

 

7.           NOTICES OF MOTION TO RESCIND A RESOLUTION

 

8.           NOTICES OF MOTION

 

9.           DELIVERY PROGRAM REPORTS

10.         REQUESTS FOR REPORTS AND MEMORANDUMS

11.         URGENT BUSINESS

12.         CONFIDENTIAL BUSINESS


POLICY REVIEW COMMITTEE MEETING

 

Monday 16 April 2012

 

table of contents

 

 

 

 

 

 

meeting calendar

 

 

confirmation of minutes

 

 

DELIVERY program reports

 


B&WHORIZ2012 MEETING CALENDAR

January 2012 - December 2012

(adopted by Council on 21 November 2011)

 

 

 

TIME

JAN

FEB

MAR

APRIL

MAY

JUNE

JULY

AUG

SEPT

OCT

NOV

DEC

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

 

Ordinary Council Meeting

7.30pm

 

6

5

 

 

 

9

20#@

3ü

15∞

5

10

(7.00pm)

 

20#@

26

23v

21#

25*

23

 

24^\

(7.00pm)

 

19#

 

Policy Review Committee

7.00pm

 

 

 

 

7

4

2

13

 

 

 

3

 

13

19

16

 

 

30

 

 

8

12

 

Operational Plan Public Forum

 

6.00pm

 

 

 

 

Wed

28

 

 

 

 

 

 

 

 

 v

Meeting at which the Draft Operational Plan for 2012-2013 is endorsed for exhibition

 *

Meeting at which the Operational Plan for 2012-2013 is adopted

 #

Meetings at which the Operational Plan quarterly reviews are presented

 @

Delivery Program progress reports

 ^

Election of Mayor/Deputy Mayor

 ü

Meeting at which the 2011-2012 Annual Statements are presented

 

Meeting at which any comments on the 2011-2012 Annual Statements are presented

\

The opportunity may be taken to move this meeting to the 17 September 2012, should the election result be declared early.

 

The Ordinary Council Election will be held on 8 September 2012

-            Extraordinary Meetings are held as required.

-            Members of the public are invited to observe meetings of the Council (Ordinary and Policy Review Committee).

Should you wish to address Council, please contact the Senior Governance Officer, Glenn Schuil.



UNCONFIRMED MINUTES

 OF THE POLICY REVIEW COMMITTEE MEETING OF PENRITH CITY COUNCIL HELD IN THE PASSADENA ROOM, PENRITH

ON MONDAY 19 MARCH 2012 AT 7:04PM

PRESENT

His Worship the Mayor Councillor Greg Davies, Deputy Mayor Councillor Jackie Greenow and Councillors Kaylene Allison, Robert Ardill, Mark Davies, Ross Fowler OAM, Ben Goldfinch, Prue Guillaume (arrived 7:46 pm), Marko Malkoc, Karen McKeown, Kath Presdee and John Thain.

 

 

APOLOGIES

PRC 9  RESOLVED on the MOTION of Councillor Jackie Greenow seconded Councillor Ben Goldfinch that apologies be accepted for Councillor Tanya Davies and from Councillor Prue Guillaume for her late arrival at the meeting.

 

 

LEAVE OF ABSENCE

 

PRC 10  RESOLVED on the MOTION of Councillor Jackie Greenow seconded Councillor Ben Goldfinch that Leave of Absence be granted to Councillor Jim Aitken OAM for the period 19 March 2012 to 7 April 2012 inclusive.

 

 

CONFIRMATION OF MINUTES - Policy Review Committee Meeting - 13 February 2012

PRC 11  RESOLVED on the MOTION of Councillor John Thain seconded Councillor Marko Malkoc that the minutes of the Policy Review Committee Meeting of 13 February 2012 be confirmed.

 

 

DECLARATIONS OF INTEREST

 

Nil.

 

ADDRESSING THE MEETING

 

Mr Stacey Fishwick

 

Item 1 - Panthers Penrith Planning Proposal

 

Mr Fishwick, representing Panthers Group, spoke in support of the proposal, outlining the benefits of the proposed development as providing employment in the local area; economic growth, helping to stimulate the local economy; capturing significant escape expenditure; and delivering much needed diverse products and services to Penrith and Western Sydney.  Mr Fishwick also stated that the proposal sets up an urban framework that allows development to occur in an orderly way.  Mr Fishwick emphasised the importance of working collaboratively on developing marketing, tourism and community programs to improve outcomes for the Penrith community.

 

Mr Neil Ingham

 

Item 1 - Panthers Penrith Planning Proposal

 

Mr Ingham, consultant to Westfield Limited, spoke in opposition to the proposal.  Mr Ingham stated that the proposal was inconsistent with the adopted Riverlink Precinct Plan, as too much retail space was now included in the proposed development. Mr Ingham also raised concerns that the retail destination would compete with other retail centres in the area and adversely affect the future of shops in the CBD of Penrith.  Mr Ingham concluded by requesting that the retail element of this proposal be removed because of competition with the CBD and also because flooding issues had not yet been resolved.

 

 

Mr Simon Rumbold

 

Item 1 - Panthers Penrith Planning Proposal

 

Mr Rumbold, consultant to Westfield Limited, spoke against the proposal.  Mr Rumbold stated that the proposed outlet centre would provide too much retail space, which would have an adverse impact on the Penrith CBD (High Street) causing major loss of trade, vacancy and reduction in property values.  Mr Rumbold also stated that the development would absorb demand for many years and would preclude any potential improvement or regeneration of retailing on High Street.

 

 

Mr Tim Blythe   

 

Item 1 - Panthers Penrith Planning Proposal

 

Mr Blythe, representing Centro Properties, spoke in opposition to the proposal.  Mr Blythe stated that the proposal was inconsistent with the Penrith City Centre LEP and that the proposed outlet centre should be located in a commercial zone.  Mr Blythe stated that there was no operational difference between a brand outlet store and a retail store and that the proposal will undermine the development of the Penrith City Centre as the principal retail, commercial, cultural and social centre of Penrith.

 

Councillor Prue Guillaume arrived at the meeting, the time being 7:46 pm.

 

 

Ms Bilinda Errington

 

Item 1 - Panthers Penrith Planning Proposal

 

Ms Errington, representing Centro Properties, spoke in opposition to the proposal, expressing concern that the proposed development would have an impact on vacancy rates in the Centro shopping centre and the ability to attract quality retailers to the centre. 

 

 

 

Mr Owen Rogers

 

Item 1 - Panthers Penrith Planning Proposal

 

Mr Rogers, the current Chairman of Penrith City Centre Association, spoke against the proposal.  Mr Rogers stated that he was representing local businesses and that the proposal does not support the future development of High Street and the CBD of Penrith. 

 

The Group Manager – Leadership, Ruth Goldsmith, then introduced Mr Martin Hill, from Hill PDA, who spoke briefly about the proposed development and answered questions about the brand outlet proposal from Councillors.

 

 

DELIVERY PROGRAM REPORTS

 

A Leading City

 

1        Panthers Penrith Planning Proposal                                                                                

PRC 12  RESOLVED on the MOTION of Councillor Ben Goldfinch seconded Councillor Ross Fowler OAM that the information contained in the report on Panthers Penrith Planning Proposal be received.

 

 

In accordance with Section 375A of the Local Government Act 1993, a DIVISION was then called with the following result:

For

Against

 

Councillor Ross Fowler OAM

 

Councillor Robert Ardill

 

Councillor Greg Davies

 

Councillor Prue Guillaume

 

Councillor Kaylene Allison

 

Councillor Karen McKeown

 

Councillor Kath Presdee

 

Councillor John Thain

 

Councillor Marko Malkoc

 

Councillor Mark Davies

 

Councillor Ben Goldfinch

 

Councillor Jackie Greenow

 

 

 

There being no further business the Chairperson declared the meeting closed the time being 8:32 pm.

 

 

 

    



DELIVERY PROGRAM REPORTS

 

Item                                                                                                                                       Page

 

 

A City of Opportunities

 

1        Organisational Communications Policy

 

2        NSW Long Term Transport Master Plan

 

A Green City

 

3        Western Sydney Regional Illegal Dumping (RID) Squad

   

 


 

 

 

 

THIS PAGE HAS BEEN LEFT BLANK  INTENTIONALLY


 

 

A Leading City

 

 

There were no reports under this Delivery Program when the Business Paper was compiled


 

 

 

 

THIS PAGE HAS BEEN LEFT BLANK  INTENTIONALLY


A City of Opportunities

 

Item                                                                                                                                       Page

 

1        Organisational Communications Policy

 

2        NSW Long Term Transport Master Plan

 

 



Policy Review Committee Meeting                                                                         16 April 2012

A City of Opportunities

 

 

1

Organisational Communications Policy   

 

Compiled by:               Carl Spears, Principal Communications Officer

Authorised by:            Brian Steffen, Group Manager - Information & Customer Relations

Barbara Magee, Manager - Corporate Communications & Marketing  

 

Objective

We have a say in our future

Community Outcome

A Council that involves, informs and responds (10)

Strategic Response

Engage our communities by creating opportunities for participation, listening, provide information and responding (10.1)

       

 

Executive Summary

The current Communications Team was formed approximately two years ago. In that time, the team has provided advice and helped better align all internal and external communication with Council’s key organisational messages and corporate image.

 

Council’s new brand will be launched in May. Maintaining a strong and consistent brand identity is imperative and now is an opportune time to formalise the Communication Team’s role in reviewing Council’s communications. The new communications policy is an expansion of the previous media liaison policy.

Background

The Communications Team was formed from the former Media Liaison Service and Executive Service’s speechwriting function in 2010.

 

In the ensuing two years, the Communication Team’s service has expanded and now includes, but is not limited to:

 

·    media liaison

·    media and social media monitoring

·    media interview and key messaging advice for senior staff and Mayor

·    development and implementation of communication strategies

·    advice and drafting of bulk correspondence

·    production of the Community Newsletter

·    Network staff newsletter

·    use of corporate social media

·    drafting of social media strategies

·    drafting of speeches

·    design of marketing collateral

·    drafting of senior officer presentations

·    advocacy strategy support

·    placing and design of corporate advertising

 

The Communications Team also will provide an advisory service for content on the upgraded internet and intranet websites.

 

The new Penrith brand will be launched in May. For it to be successful, it is imperative that it is rolled out strategically in line with the brand’s guidelines, and with no dilution from its intended use.

 

The current media liaison policy permits one Officer to talk to the media, this is the Media Liaison Officer. There are now a number of Communication Officers in a position to talk to the media on behalf of Council.

 

Therefore, it is recommended that the former media liaison policy be updated to better fit the actual practices of Council and encompass the functions that the Communications Team performs.

 

The current media liaison policy is:

 

It is Council Policy that:

 

1.   The Mayor, General Manager and Media Liaison Officer make statements to the media on behalf of Council.

2.   Where considered appropriate Managers may make statements to the media (within their responsibility) under delegated authority after consultation with the Media Liaison Officer.

3.   Matters of Policy not be discussed with the media until they have been presented to Council.

 

The proposed Communications policy is:

 

i.  Any Penrith City Council related external or internal communication that is likely to be seen by 500 or more people, including but not limited to marketing or publicity collateral, brochures, posters, newsletters, email and correspondence must be authorised by a Communications Officer.

 

ii. Only the General Manager, Mayor, a Communications Officer, or any other officer after consultation with a Communications Officer, can make comments on behalf of Council to the media, including posts on social media.

 

RECOMMENDATION

That:

1.       The information contained in the report on Organisational Communications Policy be received

2.       The Communications policy below replaces the former Media Liaison Policy:

 

i.        Any Penrith City Council related external or internal communication     that is likely to be seen by 500 or more people, including but not   limited to marketing or publicity collateral, brochures, posters,         newsletters, email and correspondence must be authorised by a           Communications Officer.

 

ii.       Only the General Manager, Mayor, a Communications Officer, or any            other officer after consultation with a Communications Officer, can                  make comments on behalf of Council to the media, including posts on            social media.

 

 

ATTACHMENTS/APPENDICES

There are no attachments for this report.


Policy Review Committee Meeting                                                                         16 April 2012

A City of Opportunities

 

 

2

NSW Long Term Transport Master Plan   

 

Compiled by:               Walter Sinnadurai, Transportation Planner

Authorised by:            Adam Wilkinson, Engineering Services Manager   

 

Objective

We have a say in our future

Community Outcome

A Council that speaks out for Penrith and our region (9)

Strategic Response

Advocate for the employment, transport, and infrastructure to ensure the region is sustainable (9.1)

       

 

Executive Summary

The purpose of this report is to provide Council with an overview of the State Government’s development of a Long Term Transport Master Plan, through which Council is invited to provide input and feedback.  The report recommends that Council endorse a detailed submission in response to the initial Discussion Paper released by Transport for NSW.

Background

The NSW Government’s commitment to the development of a Long Term Transport Master Plan is welcomed and supported.  The Government has released a Discussion Paper (the NSW Long Term Transport Master Plan Discussion Paper, February 2012) to prompt debate and seek input from a broad range of stakeholders on the priorities, issues and solutions to meet the State’s long-term transport needs.

 

The Discussion Paper outlines current transport trends, emerging issues and key challenges facing our State over the next 20 years and beyond.  The Discussion Paper is the first step in developing the NSW Long Term Transport Master Plan.

 

The general structure and content of the Discussion Paper is as follows:

·    NSW Government’s vision for transport

·    Aim of the NSW Long Term Transport Master Plan

·    Consultation process.

 

The Discussion Paper also outlines the NSW Government’s current actions to improve:

·    public transport in Sydney

·    the road system in Sydney

·    transport in regional NSW.

 

Finally, the Discussion Paper poses a series of strategic questions aimed at securing feedback on the key issues, such as:

·    objectives for future transport in NSW

·    challenges for the next 20 years

·    transport in Sydney

·    regional transport

·    freight transport

·    funding.

 

Timeframe

Key dates in the consultation program include:

·    November 2011 – launch of NSW Long Term Transport Master Plan Process

·    December 2011 – advisory groups commence

·    February 2012 – Discussion Paper and public submissions (closing 27 April)

·    March 2012 – Regional Forums (one to be held in St Marys Community Centre on 23 April)

·    June 2012 – Draft NSW Long Term Transport Master Plan and public feedback

·    November 2012 – Final NSW Long Term Transport Master Plan.

 

Current Situation

Council has been invited to make a detailed submission on Transport for NSW’s Discussion Paper, with the deadline for submissions being 27 April 2012.

 

Council has engaged the services of a skilled and experienced consultant, Noel Child, of NG Child & Associates, to work with Council staff to co-ordinate, develop and deliver an appropriate response to this Discussion Paper.  To this end, formal weekly meetings are held between Noel Child and Council officers directly involved in the preparation of the response.  A detailed presentation will be made by Noel Child to this Policy Review Committee Meeting.  The draft submission will be sent under separate cover to all Councillors and CMT prior to this meeting.

 

Council has previously endorsed a comprehensive Penrith Integrated Transport and Land Use Strategy (PITLUS) and Penrith Regional City Infrastructure Strategy (PRCIS), which deals with fundamental transport and land use challenges for our City.  The draft submission will provide a summary of the key transport elements in the PITLUS and PRCIS.

 

Council’s submission will critically focus on the following key transport principles:

 

1.   Leadership

2.   Integration

3.   Prioritisation

4.   Heavy Rail System Capacity

5.   Limitations of a Radial Heavy Rail Network

6.   Funding – Government Borrowings

7.   Sydney’s Future Airport & Aviation Capacity

8.   High Speed Rail.

 

Council’s submission to the Discussion Paper focuses on the fundamental principles of transport planning.  It is critical that these fundamental principles are defined as we further develop a Transport Master Plan for NSW.  That said, we have identified the critical transport services and infrastructures required to support our growing City.  These elements, and the development of a sustainable, integrated transport system, will be considered with the release of the more detailed Draft Master Plan expected in June 2012.

 

Council’s response to the Discussion Paper will provide initial input to the NSW Long Term Transport Master Plan.  Council will provide additional input and review throughout the State’s twelve month process of research and consultation with customers, the community, transport specialists, industry, and all levels of Government.

 

Next Steps

 

Subject to in-principle support being given to the key principles and the draft submission, it is recommended that Council endorse the draft submission (provided under separate cover), subject to any amendment, for submission to Transport for NSW by 27 April 2012.

 

Conclusion

 

Council’s submission to Transport for NSW’s Long Term Transport Master Plan Discussion Paper (February 2012) is an important initial step in having the City’s long term transport needs (both services and infrastructure) identified and incorporated in the NSW Government’s Long Term Transport Master Plan.

 

Our initial submission is focused on highlighting the fundamental principles of transport planning. Through the release of the Draft Transport Master Plan (June 2012) further opportunities will be available to provide a more detailed submission on the critical infrastructure elements and services which are essential to ensuring an integrated, sustainable transport network for Penrith City, and indeed Western Sydney.

 

 

RECOMMENDATION

That:

1.     The information contained in the report on NSW Long Term Transport Master Plan be received

2.     Council officers finalise a submission on the NSW Long Term Transport Master Plan Discussion Paper and lodge it with Transport for NSW by 27 April 2012.

 

ATTACHMENTS/APPENDICES

There are no attachments for this report.  


A Green City

 

Item                                                                                                                                       Page

 

3        Western Sydney Regional Illegal Dumping (RID) Squad

 

 



Policy Review Committee Meeting                                                                         16 April 2012

A Green City

 

 

3

Western Sydney Regional Illegal Dumping (RID) Squad   

 

Compiled by:               Tracy Chalk, Waste and Community Protection Manager

Authorised by:            Tracy Chalk, Waste and Community Protection Manager   

 

Objective

We use our resources wisely, and take responsibility for our levels of consumption

Community Outcome

A City with a smaller ecological footprint (12)

Strategic Response

Respond to the impacts of climate change, by mitigating and adapting what we do (12.1)

       

 

Presentation by:  Barry Ryan, Coordinator, RID Squad

 

Executive Summary

This report and presentation will provide Council with information on the current status and achievements of the Western Sydney Regional Illegal Dumping (RID) Squad.  The report recommends that the information and presentation be received with regard to Council exercising its option to extend the Western Sydney Regional Illegal (RID) Squad Strategic Alliance Agreement.

Background

The Western Sydney RID Squad was formed in 1999, as a response to the growing problem of the illegal dumping of waste.  The RID Squad is a partnership between the State Government and local councils aimed at addressing the illegal dumping of waste material throughout Western Sydney.  Current members of the Strategic Alliance include Bankstown, Baulkham Hills, Fairfield, Holroyd, Liverpool, Parramatta and Penrith Councils and the Office of Environment & Heritage (OEH).  OEH provides significant funding to the project to offset operational costs (approximately $60,000 per Council). 

 

Penrith City Council has hosted the RID Squad since its inception and in 2002 Council took over management of the project.  A formal funding agreement with the project partners was also developed to project manage the Squad. 

 

Current Situation

 

Under the NSW Government’s Reducing Waste Implementation Strategy 2011-2015, five new focus areas are proposed:

 

1.       Making it easier for households to separate and recover their waste

2.       Making it easier for businesses to separate and recover their waste

3.       Reducing or removing problem wastes to improve resource recovery and produce environmentally safe recyclable materials

4.       Facilitating investment in waste infrastructure

5.       Reducing litter and combating illegal dumping

 

The review predicts an increase in illegal dumping may occur as the waste and environment levy increases, creating a disincentive for legitimate waste removal. Illegal dumping undermines legitimate waste operators, damages the environment, reduces amenity and costs state and local governments tens of millions of dollars each year to clean up.

 

The NSW Government has in place strong waste compliance and enforcement programs to deter, detect and prosecute illegal dumpers.  The Strategy provides a focus on reducing litter and combating illegal dumping by implementing a renewed public education campaign about littering, such as the Don’t be a tosser campaign and conducting training programs and support for enforcement officers for littering and illegal dumping offences (councils, regional illegal dumping squads, Sydney Catchment Authority, NSW Police).

 

The Western Sydney RID Squad is a deterrent program, utilising an autonomous team of specialised investigation officers, targeting the illegal disposal of waste throughout Western Sydney.  The Squad is unique in that staff employed by one Council operate across the seven local government areas, providing a service that would otherwise not be able to be afforded by a single local council.

 

Project staff can operate individually, in pairs, or as a team, to tackle specific waste dumping issues in an area, thereby providing a service to the community that otherwise would not be able to be provided by an individual Council.

 

Significant outcomes of the RID Squad project include:

 

·    It has provided member councils with a significant resource without all the inherent costs

 

·    Each council is provided with the ability (which occurs during specific operations) to target a specific area or /issue with all staff of the Squad

 

·    The community has benefited from the reduction of illegal dumping

 

·    The community has also benefited through cost savings derived from the sharing of RID project and staff resources

 

·    Illegally dumped waste that has been successfully tracked to a responsible person or company is required to be removed by that person or company, thereby saving the community the costs of removal and disposal of the waste

 

Illegal dumping includes illegal landfilling, which is waste used as fill material with the consent of the owner or occupier of the land but without the necessary council or Office of Environment and Heritage (OEH) approvals. 

 

The presentation will provide Council with an overview of the RID Squad and recent incidents investigated. 


 

Strategic Alliance Agreement

 

Council is currently a signatory to a strategic alliance agreement with the six other Councils and OEH to co-operate in the running of the RID Squad.

 

The current agreement identifies each party’s responsibility in regard to co-operation, delegation of authority, role of the Management Committee, role of the Project Manager and employment of staff. 

 

In regard to illegal dumping being recognised as a focus area of the Reducing Waste Implementation Strategy 2011-2015 and the recognised success of the Western Sydney RID Squad, it is recommended that Council exercises its option to extend the Western Sydney Regional Illegal (RID) Squad Strategic Alliance Agreement.

 

 

 

RECOMMENDATION

That:

1.     The information contained in the report and presentation on the Western Sydney Regional Illegal Dumping (RID) Squad be received.

2.     Council exercise its option to extend the Western Sydney Regional Illegal (RID) Squad Strategic Alliance Agreement.

 

ATTACHMENTS/APPENDICES

There are no attachments for this report.  


 

 

 

 

THIS PAGE HAS BEEN LEFT BLANK  INTENTIONALLY


 

 

A Liveable City

 

 

There were no reports under this Delivery Program when the Business Paper was compiled


 

 

 

 

THIS PAGE HAS BEEN LEFT BLANK  INTENTIONALLY


 

 

A Vibrant City

 

 

There were no reports under this Delivery Program when the Business Paper was compiled