Council_Mark_POS_RGB

7 September 2022

 

Dear Councillor,

In pursuance of the provisions of the Local Government Act, 1993 and the Regulations thereunder, notice is hereby given that a POLICY REVIEW COMMITTEE MEETING of Penrith City Council is to be held remotely using audio visual links, audio streamed and in the Passadena Room, Civic Centre, 601 High Street, Penrith on Monday 12 September 2022 at 7:00PM.

Attention is directed to the statement accompanying this notice of the business proposed to be transacted at the meeting.

Yours faithfully

 

 

Warwick Winn

General Manager

 

BUSINESS

 

1.           LEAVE OF ABSENCE

Leave of absence has been granted to:

Councillor Ross Fowler OAM

 

2.           APOLOGIES

 

3.           CONFIRMATION OF MINUTES

Policy Review Committee Meeting - 9 May 2022.

 

4.           DECLARATIONS OF INTEREST

Pecuniary Interest (The Act requires Councillors who declare a pecuniary interest in an item to leave the meeting during discussion of that item)

Non-Pecuniary Conflict of Interest – Significant and Less than Significant (The Code of Conduct requires Councillors who declare a significant non-pecuniary conflict of interest in an item to leave the meeting during discussion of that item)

 

5.           ADDRESSING THE MEETING

 

6.           MAYORAL MINUTES

 

7.           NOTICES OF MOTION TO RESCIND A RESOLUTION

 

8.           NOTICES OF MOTION

 

9.           DELIVERY PROGRAM REPORTS

 

10.         URGENT BUSINESS

 

11.         CONFIDENTIAL BUSINESS


POLICY REVIEW COMMITTEE MEETING

 

Monday 12 September 2022

 

table of contents

 

 

 

 

 

webcasting notice

 

 

meeting calendar

 

 

confirmation of minutes

 

 

DELIVERY program reports

 


 

 

 

 

 

 

WEBCASTING NOTICE

 

Please note that tonight’s meeting other than the

confidential sessions are being recorded and will be

placed on Council’s website. All in attendance should

refrain from making defamatory statements. Council

takes all care when maintaining privacy, however

members of the public gallery and those addressing

Council should be aware that you may be recorded.

 


Council_Mark_POS_RGB2022 MEETING CALENDAR

January 2022 - December 2022

(Adopted by Council – 10 January 2022)

 

 

 

TIME

JAN

FEB

MAR

APRIL

MAY

JUNE

JULY

AUG

SEPT

OCT

NOV

DEC

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

Mon

 

Ordinary Council Meeting

7.00pm

 

 

 

 

 

2v

 

 

 

 

 

 

 

 

 

10^

 

 

21@

 

28

 

30#

27*

25

22@

26^

31ü

28#+

12

Policy Review Committee

7.00pm

 

 

 

 

14

 

9

 

11

 

12

 

14

 

 

 v

Meeting at which the draft corporate planning documents (Delivery Program and Operational Plan) are endorsed for exhibition

 *

Meeting at which the draft corporate planning documents (Delivery Program and Operational Plan) are adopted

 #

Meetings at which the Operational Plan quarterly reviews (March and September) are presented

 @

Meetings at which the Delivery Program progress reports (including the Operational Plan quarterly reviews for December and June) are presented

 ^

Election of Mayor and/or Deputy Mayor

 ü

Meeting at which the 2021-22 Annual Statements are presented

 

Meeting at which any comments on the 2021-22 Annual Statements are adopted 

 +

Meeting at which the Annual Report is presented

Briefing to consider Budget, draft fees & charges and corporate document

-            Extraordinary Meetings are held as required.

-            Members of the public are invited to observe meetings of the Council (Ordinary and Policy Review Committee).

Should you wish to address Council, please contact Governance Coordinator, Adam Beggs on 4732 7597.

 

 

 



UNCONFIRMED MINUTES

OF THE POLICY REVIEW COMMITTEE MEETING OF PENRITH CITY COUNCIL HELD REMOTELY USING AUDIO VISUAL LINKS AND AUDIO STREAMED ON THE COUNCIL WEBSITE AND IN THE PASSADENA ROOM, PENRITH

ON MONDAY 9 MAY 2022 AT 7:00PM

 

 

WEBCASTING STATEMENT

Her Worship the Mayor, Councillor Tricia Hitchen read a statement advising that Council Meetings are recorded and webcast.

PRESENT

Her Worship the Mayor, Councillor Tricia Hitchen, Deputy Mayor Councillor John Thain, and Councillors Jim Aitken OAM, Bernard Bratusa, Todd Carney, Robin Cook, Kevin Crameri OAM, Sue Day, Ross Fowler OAM, Glenn Gardiner, Karen McKeown OAM,  Jonathan Pullen, Mark Rusev and Marlene Shipley.

 

APOLOGIES

PRC6  RESOLVED on the MOTION of Councillor Jim Aitken OAM seconded Councillor Sue Day that the apology from Councillor Mark Davies be accepted.

 

CONFIRMATION OF MINUTES - Policy Review Committee Meeting - 14 March 2022

PRC7  RESOLVED on the MOTION of Councillor Jim Aitken OAM seconded Councillor Sue Day the minutes of the Policy Review Committee Meeting of 14 March 2022 be confirmed.

 

 

DECLARATIONS OF INTEREST

 

There were no Declarations of Interest.

 

 

 

DELIVERY PROGRAM REPORTS

 

Outcome 6 - We are healthy and share strong community spirit

 

2        Penrith Stadium Redevelopment - Office of Sport and Infrastructure NSW

Head of Projects NSW - Tom Gellibrand gave a presentation on this item.     

PRC8  RESOLVED on the MOTION of Councillor Bernard Bratusa seconded Councillor Marlene Shipley that the information contained in the report on Penrith Stadium Redevelopment - Office of Sport and Infrastructure NSW be received

 

 

 

 

 

 

Outcome 2 - We plan for our future growth

 

1        Results of Public Exhibition of Urban Heat Planning Controls Package

PRC9  RESOLVED on the MOTION of Councillor John Thain seconded Councillor Ross Fowler OAM

That:

1.     The information contained in the report on Results of Public Exhibition of Urban Heat Planning Controls Package be received.

2.     Council endorse the Planning Proposal, as exhibited and attached to this report, with the minor amendment to the LEP provision as detailed in the report.

3.     Council adopt the Urban Heat Chapter as an amendment to Penrith DCP 2014, as exhibited, with the minor amendments as detailed in this report.

4.     The General Manager be granted delegation to:

a.  make any necessary minor typographical changes to the Planning Proposal, the Urban Heat Chapter and Penrith DCP 2014, consistent with Council’s adopted policy position; and

b.  execute all necessary documents and undertake all necessary actions to give effect to Council’s decision to make the LEP and DCP amendments.

5.     Council officers forward the Planning Proposal to the Minister for Planning and Parliamentary Counsel with a request to make the LEP amendment.

6.     Council endorse the DCP amendment to come into effect once the LEP amendment is made.

7.     Council notify those who made submissions and provided feedback when the LEP amendment is made and the DCP amendment comes into effect.

8.    Council write to the State Government and LGNSW expressing our opposition to the recent changes to policy that are detrimental to the sustainability of the urban built environment. 

 

In accordance with Section 375A of the Local Government Act 1993, a DIVISION was then called with the following result:

For

Against

 

Councillor Bernard Bratusa

 

Councillor Todd Carney

 

Councillor Sue Day

 

Councillor Robin Cook

 

Councillor Kevin Crameri OAM

 

Councillor Jim Aitken OAM

 

Councillor Ross Fowler OAM

 

Councillor Glenn Gardiner

 

Councillor Tricia Hitchen

 

Councillor Karen McKeown OAM

 

Councillor Johnathan Pullen

 

Councillor Mark Rusev

 

Councillor Marlene Shipley

 

Councillor John Thain

 

 

 

 

Outcome 7 - We have confidence in our Council

 

3        Draft Grants Applications Policy                                                                  

PRC10  RESOLVED on the MOTION of Councillor Ross Fowler OAM seconded Councillor Bernard Bratusa

That:

1.     The information contained in the report on Draft Grants Applications Policy be received.

2.     The revised Grants Applications Policy be adopted.

 

 

4        Model Code of Meeting Practice                                                                   

PRC11  RESOLVED on the MOTION of Councillor Kevin Crameri OAM seconded Councillor Todd Carney

That:

1.     The information contained in the report on Model Code of Meeting Practice be received

2.     The Draft Code of Meeting Practice be placed on public exhibition for 28 days and provide members of the community at least 42 days to comment, before being brought back to Council for adoption.

3.     The General Manager be authorised to make any minor administrative changes prior to exhibition.

 

 

5        Review of Council's Borrowing Policy                                                        

PRC12  RESOLVED on the MOTION of Councillor Bernard Bratusa seconded Councillor Ross Fowler OAM

That:

1.     The information contained in the report on Review of Council's Borrowing Policy be received.

2.     The Council adopt the revised Borrowing Policy and Borrowing Strategy.

 

 

 

 

 

There being no further business the Chairperson declared the meeting closed the time being 8:05PM.

  


DELIVERY PROGRAM REPORTS

 

Item                                                                                                                                       Page

 

 

Outcome 2 - We are welcoming, healthy, happy and connected

 

1        Penrith CBD Corporation - 2021-22 Annual Report and Audited Financial Statement    1

 

Outcome 3 - We plan and shape our growing City

 

2        Draft Brand Policy                                                                                                              7

 

3        Reporting on Determined Clause 4.6 Variations to Development Standards                 18

 

4        Amendment to Penrith Developer Infrastructure Agreements Policy                              21

 

 

 

Outcome 5 - We have open and collaborative leadership

 

5        North Penrith Commuter car park Park and Ride Program -Transport for NSW            27

 

6        Policy on the Payment of Expenses and Provision of facilities to Mayor, Deputy Mayor and Councillors                                                                                                                        29

 

7        Child Safe Policy                                                                                                              31

 

 

 

 


 

 

 

 

THIS PAGE HAS BEEN LEFT BLANK  INTENTIONALLY


 

 

Outcome 1 - We protect and enhance an ecologically sustainable environment

 

 

There were no reports under this Delivery Program when the Business Paper was compiled


 

 

 

 

THIS PAGE HAS BEEN LEFT BLANK  INTENTIONALLY


Outcome 2 - We are welcoming, healthy, happy and connected

 

Item                                                                                                                                       Page

 

1        Penrith CBD Corporation - 2021-22 Annual Report and Audited Financial Statement    1

 

 

 



Policy Review Committee Meeting                                                           12 September 2022

 

 

 

1

Penrith CBD Corporation - 2021-22 Annual Report and Audited Financial Statement   

 

Compiled by:               Beau Reid, Place and Activation Coordinator

Authorised by:            Megan Whittaker, City Activation, Community and Place Manager

Jeni Pollard, Manager - City Resilience

Kylie Powell, Director - City Futures  

 

Outcome

We are welcoming, healthy, happy, creative and connected

Strategy

Enhance community wellbeing, safety and neighbourhood amenity

Principal Activity

Work in partnership to support the revitalisation of the Penrith, St Marys and Kingswood centres

 

Previous Items:           1- Town Centre Corporations Business Plans 2021-2022- Policy Review Committee- 19 Apr 2021 7:00PM    

 

Executive Summary

This report provides an overview of the documentation submitted by the Penrith CBD Corporation as per the Service Level Agreement endorsed by Council in June 2020. Attached to this report is the Annual Report of the Penrith CBD Corporation Audited Financial Statement for 2020-2021 and the agreed Key Performance Indicators (KPIs) for 2020-2023.

Reflecting on the past 12 months it is acknowledged the impact of the COVID-19 pandemic

has been significant for our local community and economy. The Penrith CBD Corporation

has played an important role at a local level, working with Council in delivering effective

responses to community concerns and supporting economic recovery in the

Penrith City Centre. Several of the initiatives delivered in 2021-2022 were reimagined to

meet immediate needs of local businesses. This included troubleshooting COVID safe plans

for businesses, delivering a workshop program and implementing a support and buy local

campaign.

 

The Penrith CBD Corporation will provide a presentation of highlights of the Annual Report of its activities for Financial Year 2021-22 and Audited Financial Statements at this meeting. This report recommends that Council receive the information on the Penrith CBD Corporation’s Annual Report and Audited Financial Statement for 2021-2022.

Background

Penrith City Council works with the Penrith CBD Corporation and St Marys Town Centre Corporation to jointly manage the centres to support their ongoing vitality and viability. Council collects rates from non-residential properties in the city centres and returns these to

the Corporations. In 2021-2022, $463,464 (exc. GST) was paid to the Penrith CBD

Corporation to undertake the proposed activities as outlined in their KPIs for 2021-2022.

At the 22 June 2020 Ordinary Council Meeting, as part of the Triennial Impact Review,

Council endorsed a Key Performance Indicator Framework for both Centre Corporations and a 3-year Service Level Agreement. The KPIs were developed in consultation with the Corporations and support them to continue building their profile with local businesses and explore opportunities to promote the Penrith City Centre to local residents, visitors and potential new business operators and property investors.

 

The KPIs identify four objectives to support management and alignment with Council’s strategic vision for the CBD and improve reportable outcomes. The Penrith CBD Corporation’s four objectives are:

1. Governance

2. Marketing

3. Strategy

4. Facilitation

The Penrith CBD Corporation’s Business Plan for 2021-2022 was endorsed by Council at the 19 April 2021 Policy Review Committee meeting. This process is in accordance with the Service Level Agreement and enables Council to review and provide feedback on the proposed activities of the Corporation, ahead of the financial year they are intended to be delivered.

 

The 3-year Service Level Agreement with each Corporation is due for review in 2022 - 2023.

 

The Impact of COVID 19

 

Over the past 12 months, the Corporation has faced a difficult operating environment in

supporting small business across the retail and service industry to navigate the continually

changing restrictions and Public Health Orders associated with COVID- 19. The Corporation has assisted new businesses coming into the city centre and supported existing businesses to leverage off the change and opportunity. It has been challenging to deliver programs within the changing health restrictions and many planned activities have had to be postponed or cancelled. The Corporation has worked to pivot a number of planned programs and events to an online or hybrid model to maintain continuity and connection with local businesses.

 

The impacts of the lockdown in 2021 have seen a handful of local businesses struggle to meet overheads which has resulted in a small number of closures. However, several businesses have also benefitted from the growing community sentiment to support local.

 

Both Corporations have actively worked with Council over the past 12 months and have participated with the Chamber of Commerce in the key Business Partners meetings to support responses to COVID 19 restrictions and recovery initiatives.

 

As restrictions have eased, Council has worked closely with Penrith CBD Corporation to deliver initiatives that safely encourage foot traffic into the city centre again.

 

Annual Report and Audited Financial Statements for 2021-2022

 

The Corporation has prepared an Annual report on their activities during the 2021-2022 financial year. In 2021-2022, a total of $483,464 (exc GST) was paid to the Penrith CBD Corporation, which includes payment of $463,464 (exc GST) to support the delivery of the endorsed Business Plan and an additional contribution of $20,000 (exc GST) as a supplement to support local business participation and activation of High Street during the series of events held in May 2022 as part of the Open Streets Program.

 

The Annual Report provides an overview of the initiatives and events held during the year such as the bi-monthly newsletters, networking events, and COVID-19 responses through to more day-to-day activities supporting businesses with marketing and operations.

Notably, the Corporation was involved in a number of local COVID-19 responses including the Economic Recovery Taskforce and delivering the Thumbs Up Penrith Campaign. The Corporation were also heavily involved in supporting Council with the delivery of the Open Streets Program during May 2022, as well as preparing a WestInvest grant application to support the Corporation to deliver a number of capital improvements in the Penrith City Centre.

 

The presentation from the CBD Corporation that accompanies this report will go into further detail on the annual report for 2021-2022. The Annual Report and Audited Financial Statement 2021-2022 are attached to this report for Council’s consideration (Attachment 1 and 2).

 

Key Performance Indicators 2020-2023

As part of the Triennial Impact Review of the City Centre Corporations undertaken in 2020, a series of KPIs were developed in consultation with the Corporation. The KPIs were developed to help quantify the outputs and outcomes of the Corporations’ activities and sought stronger alignment to Council’s strategic vision for the Penrith City Centre.

 

This financial year is the second of three years of the KPI framework. The Corporation has delivered on approximately 95% of the agreed KPIs for 2020-2021. The small number of KPIs that were only partially met were due to the impacts of NSW COVID-19 Public Health restrictions between July 2021 and February 2022 that meant significant components of the events, networking, workshops and training program were unable to take place as scheduled and were either cancelled or postponed.

 

The KPIs provide an opportunity for the Board to identify priority and ongoing projects for the year ahead. For the 2022-2023 financial year, the Penrith CBD Corporation have committed to an ongoing COVID-19 recovery program during the next 12 months that focuses on positive opportunities for businesses and the community in the Penrith City Centre which builds on the activities and learnings of the previous 12 months.

 

The Corporation wishes to continue actively working with businesses that may be considering the Penrith City Centre as a desirable business location, whilst still supporting those that have already chosen to invest in property or businesses in the centre through an active workshop and training program.

 

The overview of the KPIs and activities undertaken in Financial Year 2021-2022 is attached to this report for Council’s reference (Attachment 3).

 

Financial Implications Comment

 

The audited Annual Financial Statements have been provided by the Penrith CBD Corporation (The Corporation) with a recorded net loss of $48,319 in 2021-22 compared to a net profit $65,590 in 2020-21. Revenue has decreased by $96,940 (14%) to total revenue of $593,884 in 2021-22 ($690,824 in 2020-21), based on the annual financial statements the decrease in revenue is predominately due to a reduction in government assistance. Expenditure has increased by $16,969 (2.7%) in 2021-22 to total expenditure of $642,203 compared to $625,234 for 2020-21. The Corporation's Equity position has reduced to $111,494 in 2021-22 from $159,813 in 2020-21 with a positive level of cash and cash equivalent reserves totalling $164,091 in 2021-22 ($196,806 in 2020-21).

Table

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Conclusion

 

The Penrith CBD Corporation has submitted its Annual Report and Audited Financial Statement with highlights from activities undertaken during 2021-22. The year presented a challenging operating environment, supporting small business across the retail and service industry to navigate the continually changing restrictions and Public Health Orders associated with COVID 19.

 

This report provides an overview and commentary on the documents as presented by the Penrith CBD Corporation. The Corporation was involved in a number of local COVID-19 responses to encourage visitation to the CBD, supporting Council with the delivery of the Open Streets Program, the preparation of a WestInvest grant application for a number of capital improvements in the Penrith City Centre, and ongoing efforts to support current businesses and new business attraction.

 

 

RECOMMENDATION

That the information contained in the report on Penrith CBD Corporation - 2021-22 Annual Report and Audited Financial Statement be received.

 

ATTACHMENTS/APPENDICES

1.

Penrith CBD Corporation Annual Report 2021-22

34 Pages

Attachments Included

2.

Penrith CBD Corporation Audited Financial Statement 2021-22

20 Pages

Attachments Included

3.

Penrith CBD Corporation KPIs 2021-2022

5 Pages

Attachments Included

   


Outcome 3 - We plan and shape our growing City

 

Item                                                                                                                                       Page

 

2        Draft Brand Policy                                                                                                              7

 

3        Reporting on Determined Clause 4.6 Variations to Development Standards                 18

 

4        Amendment to Penrith Developer Infrastructure Agreements Policy                              21

 

 

 



Policy Review Committee Meeting                                                           12 September 2022

 

 

 

2

Draft Brand Policy   

 

Compiled by:               Rebekah Elliott, City Economic and Marketing Manager

Stacey Rossetto, City Marketing Coordinator

Authorised by:            Jeni Pollard, Manager - City Resilience

Kylie Powell, Director - City Futures  

 

Outcome

We plan and shape our growing City

Strategy

Grow and support a thriving local economy

Principal Activity

Promote Penrith as a place to live, visit and work in through city marketing and economic development initiatives

      

 

Previous Items:           Penrith New West Marketing Strategy - Councillor Briefing - 15 February 2021

Response to questions raised at Council Briefing regarding Penrith New West Marketing report – Councillor Memo – 18 February 2021

Update on Council Brand Refresh and Marketing Strategy – Councillor Memo – 30 March 2021

Update on Council Brand Refresh and Marketing Strategy – Councillor Memo – 4 June 2021

                                      Brand Refresh and Marketing Strategy Councillor Workshop - Councillor Briefing – 5 July 2021

                                      Penrith Brand Strategy Update and Presentation - Councillor Briefing - 11 October 2021 at the conclusion of the Policy Review Committee Meeting

                                      Penrith Brand Refresh Update - Councillor Briefing - 7 March 2022

                                      Brand Refresh Project Update – Councillor Memo – 2 May 2022

Penrith Brand Refresh Update – Marketing and Communications Strategy and Draft Brand Policy – 15 August 2022

 

Executive Summary

The purpose of the Brand Policy is to ensure consistency in the use of Council's logo, Strategic Positioning graphic and branding. The logo is Council’s primary branding tool and the means through which it establishes identity in the community and conveys the authority of the organisation.

 

The draft Brand Policy is the final phase of the Penrith Brand Refresh Project. The Brand Refresh Project aims to develop a unified message to work across a variety of audiences reducing confusion caused by sub-brands. It will also deliver a consistent and coordinated approach to marketing and communications for Council by building on the strengths of the current brand.

 

The draft Brand Policy outlines the framework to ensure consistency in the use of Council's logo and branding. The policy sets out the vision, purpose, mission, values, positioning and narrative.

 

The report recommends that Council adopt the attached draft Brand Policy (Appendix 1).

Background

Council has been on a journey of refreshing its brand and the associated documentation that supports the application of the brand across the business. This draft Brand Policy “the Policy” will replace the ‘PENRITH IS HERE’ Brand Policy that was endorsed by Council on 30 July 2012.

 

In 2021, Council committed to undertake a refresh of the corporate brand and marketing strategy for the organisation. The current ‘PENRITH IS HERE’ brand was first introduced ten years ago, and it is common for organisations to conduct a similar exercise at this stage of the brand lifecycle.

 

In June 2021, Council appointed an experienced strategic brand and marketing agency (Citizen) through a competitive procurement process to deliver the project. Citizen have wide-ranging experience including working across all levels of Government and within the Western Sydney context. The contract with Citizen concluded with completion of phase one of the project, Brand Review and Strategy Update.

 

The primary objectives of the Penrith Brand Project were to refine and refresh the existing brand. The specific outcomes of the project are to:

 

·    Flatten the existing brand hierarchy and reduce confusion created by sub-brands.

·    Develop a unified overarching brand story for the City and Council services that can speak to multiple audiences.

·    Adopt a campaign approach, rather than a sub-brand approach, to target a variety of audiences.

·    Deliver solutions that can be achieved within Council’s current resourcing capabilities.

·    Provide scope for when Council undertakes commercial activities or is in partnership with other stakeholders, agencies, and government departments.

 

It is important to note that the project has retained the strengths of the original brand and the refreshed brand will continue to build on this.

 

Work delivered to date for the project includes an audit and review of the current Penrith City Council brands, market and stakeholder testing, development of a simplified brand story, strategic positioning, architecture, and indicative creative direction. 

 

The draft Brand Policy is Council’s tool to protect Council’s Brand and reputation, and to minimise risk from misuse of the Brand. The draft policy ensures the Brand is promoted in a positive and consistent manner across Council.

Market Testing and Engagement

Phase one of the Brand Refresh project involved a brand health check, including a Councillor workshop held on 5 July 2021 that explored the strengths, weaknesses and opportunities for the brand. Following this workshop, key insights were also tested via an online survey with the Penrith community as well as residents across NSW. Market research showed the current brand is well recognised and well liked but there is potential to further activate the brand. This research informed Council’s approach to conduct a refresh, rather than a total renewal of its brand and associated marketing and communications strategy.

 

Insights gathered from Councillors and the online survey were used to inform and guide the development of an updated brand strategy. Recommendations for the updated brand strategy were presented for discussion at the Councillor Briefing held 11 October 2021.  This included the initial market research and stakeholder engagement findings, proposed brand narrative, strategic positioning, a simplified brand architecture and initial creative.  

 

Feedback from the October Councillor Briefing was largely supportive. There was discussion that led to a decision to further test the proposed positioning statement - Positively Penrith - prior to proceeding with phase two of the project, the development of a marketing and communications strategy. Subsequently, research was commissioned to robustly market test the Positively Penrith strategic positioning with residents and key stakeholders. The market testing included a quantitative online survey with residents and non-residents and in-depth qualitative interviews with key stakeholders to measure the effectiveness and relevance of the positioning. The results of this research indicated high levels of support for both the suitability and relevance of Positively Penrith to strategically position the City with both residents and non-residents.

 

Brand Narrative

An updated brand narrative has been developed and is included below. This overarching brand narrative provides a single unified story that can speak to the many great things about Penrith and the work that Council is doing across the City. 

 

The brand narrative is the basis for telling the story of Penrith and will be used throughout strategic and community facing documents, as well as other communication as appropriate. The narrative will not always appear in long-form as shown below and is designed so that key messages can be selected and highlighted when building campaigns that talk to specific audiences and certain projects/initiatives. The update brand narrative is as follows:

 

We are proud to be Penrith – it’s who we are and the place we call home. 

 

It’s our nature to welcome new people and new ideas. We are adventurous, optimistic and care about the people who work and play with us, and all those looking for a better life. 

 

Together, we protect, celebrate and invest in our natural resources, our clean, open spaces, and our hearts and minds. Because in Penrith, nature goes beyond beautiful parks and waterways to encompass the positive spirit of our community.

 

The river is our life blood – a place of connection, health and energy – and family sits at the heart of all we do.  

 

We love to compete, and our sports people, teams and world class facilities reflect our leadership in sport. It’s no surprise we aspire to be the adventure capital of Australia!

 

Penrith’s creative heart beats strong – from our world leading regional gallery and performance spaces to streets enlivened by public art and music. We are an active night and day community.  

 

We design and build the right infrastructure, with and for our community, to provide limitless opportunities for our people, businesses, visitors and investors.

 

We are enablers of innovation, science, technology and education. Penrith is a positive regional leader with the new airport on our doorstep and located within the Western Parkland City.

 

We build skills for the jobs of tomorrow and foster local employment so that our people have a better work life balance and more time to enjoy our unique lifestyle.

 

We choose Penrith, one of Australia’s most liveable cities, because we’re positive about our future and creating a better tomorrow.

 

Positively Penrith.

 

Draft Policy Aims and Objectives

The aim of the policy is to ensure consistency in the use of Council's logo and branding. The policy sets out the vision, purpose, mission, values, positioning and narrative. In conjunction with the Brand Style Guide and Marketing and Communication Strategy, the Policy establishes the visual tools that are available to promote Penrith including the Council logo and strategic positioning graphic of “Positively Penrith”. Council owns the brand and will continue to activate it across all communications and marketing channels. 

 

The Policy supports Council to develop a consistent brand image across the full range of materials produced by the various business units within the organisation. Internal processes have been set up to ensure that Council communication materials are consistent with the Policy, the Brand Style Guide, are of a reasonable design standard and clearly and concisely written. A copy of the draft Brand Policy can be found in Appendix 1.

 

Next Steps

It is planned that the refreshed brand commences roll out from 19 September 2022. The roll out is intended to be done within existing resources and progressively implemented when resources are due to be renewed. The refreshed brand will appear in collateral, social media and on Council’s websites from 19 September 2022. Online templates will also be updated and live from the transition date.

 

Work will continue to identify the campaign opportunities across the organisation in preparation for the rollout of the refreshed brand from late September 2022.

 

Financial Implications

Actions associated with the implementation plan for the Brand Refresh Project will be delivered within the existing Operational and Delivery Program. Refreshed assets will be rolled out in a staged approach or be applied at the time of renewal.

Risk Implications

There are no significant risks for Council associated with this report. All project risks will be managed by Council staff through risk management procedures.

 

 

 

Conclusion

Council’s Brand consists of the visual and narrative tools to project Penrith as a great place to live, work or play and positions Penrith as a major regional city within Greater Sydney. The draft Brand Policy supports the consistent application of the Council Brand across the organisation. It clarifies the vision, purpose, mission, values, positioning and narrative for the Council Brand. It is intended that the transition towards the refreshed brand will commence from 19 September 2022.

 

The policy is attached for Council’s consideration.

 

RECOMMENDATION

That:

1.     The information contained in the report on Draft Brand Policy be received.

2.     The Draft Brand Policy 2022 be endorsed.

 

ATTACHMENTS/APPENDICES

1.

Draft Brand Policy

6 Pages

Appendix

  


Policy Review Committee Meeting                                                                         12 September 2022

Appendix 1 - Draft Brand Policy

 

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Policy Review Committee Meeting                                                           12 September 2022

 

 

 

3

Reporting on Determined Clause 4.6 Variations to Development Standards   

 

Compiled by:               Gavin Cherry, Development Assessment Coordinator

Authorised by:            Peter Wood, Development Services Manager

Andrew Jackson, Director - Development and Regulatory Services  

 

Outcome

We plan and shape our growing City

Strategy

Undertake strategic planning that will ensure balanced growth and liveability

Principal Activity

Guide sustainable quality development outcomes for the community through expert advice, transparent, efficient assessment, policy input and continuous improvement

      

 

Executive Summary

This report responds to requirements outlined within the NSW Department of Planning and Environment’s (DPE) Planning Circular PS 20-002 regarding the reporting to an Ordinary Meeting of Council determined Development Applications involving clause 4.6 – Variations to a Development Standard. 

Clause 4.6 is a provision from the Principal Local Environmental Plan included within Penrith Local Environmental Plan 2010 that provides for an applicant to propose a variation to a development standard as part of a development application.  This clause also allows for the relevant consent authority to consider that request and determine if the variation is appropriate and supportable having regard to specific considerations within the clause and where there is a better planning outcome.

This report includes details of development applications determined inclusive of a clause 4.6 variation request throughout the course of the last financial year in response to recent recommendations received from the State Government.  Two such applications were determined in the final quarter.

Background

In 2020, DPE undertook an audit of 33 Council’s across the Greater Sydney Metropolitan Area requesting information as to how clause 4.6 reporting was being undertaken in accordance with Planning Circular PS 20-002. This planning circular came into effect on 5 May 2020.

At the end of 2021, the State Government advised a number of Council’s, including Penrith City Council, of indicated actions that should be taken to ensure compliance with the Planning Circular. On 9 May 2022 recommendations for actions were formally made public and provided to Penrith City Council. The recommended action for Penrith to comply with the circular is to provide quarterly reporting to an Ordinary Meeting of Council with a record of development applications determined that are inclusive of a clause 4.6 variation to a development standard.

Clause 4.6 requests to vary a development standard are determined under delegated authority where the variation is less than 10% or by the Penrith Local Planning Panel or Sydney Western City Planning Panel in accordance with State Environmental Planning Policy (Planning Systems) 2021 and the Local Planning Panels Direction from the then Minister for Planning and Public Spaces dated 30 June 2020.

Intent of Reporting

The intent of the required quarterly reporting is to identify the development standards that are being varied, the frequency and the reasons. The process also provides transparency for the community. Identifying the development standards that are being varied then enables Council to consider the appropriateness of these standards in the context of future LEP reviews of the Penrith Local Environmental Plan (2010).

Details of development applications determined inclusive of a clause 4.6 variation request throughout the course of last financial year for the period 1st July 2021 to 30 June 2022 are separately enclosed for the information of Councillors. A total of 14 applications with variations were approved for the financial year with the vast majority of those variations relating to building height being 11 of the 14 development applications referenced.

Two (2) applications with Clause 4.6 variation requests were refused in the same period. One application was for a mixed-use development in the Penrith City Centre and omitted to include a clause 4.6 request to vary an applicable setback development standard. The other application refused was for a boarding house and included a request to vary the height of building standard but did not demonstrate that the merits of the noncompliance and resulting development outcome was supportable.

During the fourth quarter of last financial year, only two applications inclusive of a request to vary a development standard under clause 4.6 were determined. One was a minor variation to a commercial building height standard in a B2 zone (Glenmore Park Town Centre) approved by Council under delegation. The other was also a variation to a building height standard but for a residential apartment building in an R4 zone on the edge of the City Centre (Evan Street), determined by the Sydney Western City Planning Panel.

For a copy of the end of financial year variations register,(separately enclosed for the information of Councillors). The indications of determination authority with this register include the Sydney Western City Planning Panel (SWCPP), Local Planning Panel (LPP) Council Officers under delegation (Council).

Financial Implications

There are no financial implications for Council associated with this report.

Risk Implications

There are no perceived risk implications for Council subject to compliance with Planning Circular PS 20-002.

Strategic Planning Implications

Council’s City Planning Team will be provided with a copy of the variations register and reasons why variations were supported or not. This information will assist to inform a future review of development standards including mapped building height and floor space ratio provisions across the Local Government Area.

Conclusion

Future Clause 4.6 determinations will continue be reported to Council on a quarterly basis capturing three months of information within each report in accordance with the Planning Circular.

 

RECOMMENDATION

That the information contained in the report on Reporting on Determined Clause 4.6 Variations to Development Standards be received.

 

 

ATTACHMENTS/APPENDICES

There are no attachments for this report


Policy Review Committee Meeting                                                           12 September 2022

 

 

 

4

Amendment to Penrith Developer Infrastructure Agreements Policy   

 

Compiled by:               Natalie Stanowski, Principal Planner

Authorised by:            Natasha Borgia, City Planning Manager

Kylie Powell, Director - City Futures  

 

Outcome

We plan and shape our growing City

Strategy

Undertake strategic planning that will ensure balanced growth and liveability

Principal Activity

Ensure services, facilities and infrastructure meet the needs of a growing population through the contributions framework

      

 

Executive Summary

The purpose of this report is to seek Council’s endorsement to a minor amendment to the Penrith Developer Infrastructure Agreements Policy (“the Policy”), with respect to the reporting draft Voluntary Planning Agreements (VPA) to Council post notification. It is proposed to amend the Policy to only require the reporting of draft VPAs to Council post public notification where public submissions are received in relation to the draft VPA and if amendments to the draft VPA are proposed.

 

Given Council has considered a number of VPAs under the Policy, it has become evident that the proposed amendment will reduce VPA processing times. As the Policy is not statutory, the exhibition of an amended policy is not required, and it is recommended that the policy change is effective upon endorsement by Council.

Background

The Policy (Attachment 1) was prepared in consultation with a range of stakeholders, including industry, and was adopted by Council at its Ordinary Meeting on 30 November 2020. The Policy details processes and requirements for the negotiation, execution and implementation of infrastructure agreements. The Policy also contains Council’s expectations and requirements for planning agreements.

 

Section 3.2 of the Policy contains a flowchart of the processes of the negotiation, review and reporting of VPAs.  As detailed in the flow chart, all draft VPAs are reported to Council for endorsement to be publicly notified. After public notification, all VPAs are then further required to be reported to Council for endorsement for execution.

 

Often draft VPAs receive no submissions during the notification process and no further changes or amendments to the VPA are proposed. In these instances, further reporting post notification can add further time to an already lengthy process.

 

Current Situation

 

It is recommended that the flowchart in Section 3.2 of the Policy is amended to enable draft VPAs to be executed by the General Manager without a further report to Council, but only when there have been no submissions made in relation to the notified draft VPA and no amendments are proposed to the draft VPA.

 

Council is currently processing a large number of VPAs which support the delivery of infrastructure in conjunction with planning proposals and development applications, particularly around the Mamre Precinct delivering much needed employment land to the Local Government Area (LGA). The proposed amendment to the Policy will assist with reducing processing times for VPAs. Where a draft VPA or VPA amendment has received no submissions after public notification and when it is executed, Councillors would be informed via a memo.

 

There is no legislative requirement to exhibit this proposed amendment to the Policy, as it is not a statutory document. As the proposed amendment is considered minor and is of benefit to both Council and Landowners, it is not recommended to undertake a non-statutory exhibition of the amended Policy. Should Council support the recommendation, it is proposed that this change come into force as soon as its endorsed.

 

Conclusion

 

An amendment to Penrith Developer Infrastructure Agreements Policy is proposed to reduce the processing times for draft VPAs, where no submissions are received and there are no changes required to be considered after public notification.

 

The amendment seeks to enable draft VPAs that have been publicly notified and have not received submissions and have no proposed amendments, to be executed without further reporting to Council. There is no requirement to exhibit the proposed amendment as the Policy is non-statutory.

 

RECOMMENDATION

That:

1.     The information contained in the report on Amendment to Penrith Developer Infrastructure Agreements Policy be received.

2.     The flowchart in Section 3.2 of the Penrith Developer Infrastructure Agreements Policy is amended to enable draft VPAs to be executed without a further report to Council, where no submissions are received and no changes are proposed to the draft VPA.

3.     Councillors are informed by Memorandum when the draft VPA is to be executed, without a further Council report, where no submissions are received during the public notification period and no changes are proposed to the draft VPA.

 

ATTACHMENTS/APPENDICES

1.

Penrith Developer Infrastructure Agreements Policy (adopted 2020)

111 Pages

Attachments Included

   


 

 

Outcome 4 - We manage and improve our built environment

 

 

There were no reports under this Delivery Program when the Business Paper was compiled


 

 

 

 

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Outcome 5 - We have open and collaborative leadership

 

Item                                                                                                                                       Page

 

5        North Penrith Commuter car park Park and Ride Program -Transport for NSW            27

 

6        Policy on the Payment of Expenses and Provision of facilities to Mayor, Deputy Mayor and Councillors                                                                                                                        29

 

7        Child Safe Policy                                                                                                              31

 

 

 

 

 



Policy Review Committee Meeting                                                           12 September 2022

 

 

 

5

North Penrith Commuter car park Park and Ride Program -Transport for NSW   

 

Compiled by:               Nathan Ritchie, Property Development Manager

Authorised by:            Andrew Moore, Director - Corporate Services  

 

Outcome

We have open and collaborative leadership

Strategy

Plan for and manage City resources for current and future generations

Principal Activity

Realise the potential of land and property assets by focusing on operational and commercial sustainability of Council’s Property Portfolio

 

Previous Items:           1- Park & Ride at Penrith Railway Station- Policy Review Committee- 07 Jun 2021 7:00PM    

 

Executive Summary

This report provides information on the introduction by Transport for NSW (TfNSW) of the “Park&Ride” program at the North Penrith Commuter carpark. Councillors will recall that an opportunity for TfNSW to present to Council had been scheduled in June 2021, however didn’t proceed with the introduction of the program being delayed. TfNSW have since advised of the recommencement of the rollout, as referenced in the memo to Councillors dated 22 July 2022. Representatives from TfNSW will provide a presentation to tonight’s meeting.

Background

 

The Park&Ride Program was announced by the Premier in March 2019 as an election commitment for the implementation of Park&Ride. This presentation from TfNSW has been rescheduled from the Policy Review Meeting of Monday 7 June 2021.

 

Park&Ride is designed to free up spaces at commuter car parks for customers who want to travel on public transport. The Opal card is used as a mechanism for determining whether a customer has undertaken an accepted public transport journey to qualify for free parking.  

 

Park&Ride provides customers with up to 18 hours free parking each day. Customers complete a public transport journey by tapping on and off using an accepted Opal card or a contactless credit/debit card linked to Transport Connect. 

 

Current Situation 

 

TfNSW advised Council, as the landowner, of upcoming works required to roll out their Park&Ride program at the North Penrith Commuter Carpark in July 2022.  TfNSW have advised that the Penrith Park&Ride car parks at Dunshea Street and Combewood Avenue are now operational. A map of the high level works is below.

 

 

 

 

 

 

 

 

 

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TfNSW will also provide an update on their investigations to deliver this infrastructure on the Jane Street/Great Western Highway commuter car parks on the south western side of Penrith Station. It is further noted that Council owns the south eastern portion of this site (Belmore Street), which will not be impacted by the Park&Ride proposals.  

 

RECOMMENDATION

That the information contained in the report on North Penrith Commuter car park Park and Ride Program -Transport for NSW be received.

 

ATTACHMENTS/APPENDICES

There are no attachments for this report.


Policy Review Committee Meeting                                                           12 September 2022

 

 

 

6

Policy on the Payment of Expenses and Provision of facilities to Mayor, Deputy Mayor and Councillors   

 

Compiled by:               Avanthi Fernando, Governance Officer

Adam Beggs, Governance Coordinator

Authorised by:            Glenn McCarthy, Governance Manager

Stephen Britten, Chief Governance Officer  

 

Outcome

We have open and collaborative leadership

Strategy

Corporate Enablers

Principal Activity

Promote ethical behaviour through awareness and advice, and manage investigations of alleged corruption, maladministration or breaches of the Code of Conduct

      

 

Executive Summary

Section 252 of the Local Government Act 1993 (the Act) requires Council to adopt a Policy on the payment of expenses and provision of facilities to the Mayor, Deputy Mayor and Councillors (252 Policy), within 12 months of each term of council. 

 

Council reviews the 252 Policy in accordance with legislative requirements. Amendments to the current 252 Policy comprise minor changes such as the inclusion of legislative and governance changes, definitions, updating of figures and costs considering the latest CPI and Tax determination figures released for the 2022/2023 financial year, current ICT equipment provided to Councillors, and an updated summary of financial limits for specific expenses table.

 

This report recommends that Council’s current Policy be amended to ensure that it continues to remain consistent with NSW legislation and the guidelines issued by the Office of Local Government (OLG). In accordance with section 253(1) of the Act, Council must give public notice of its intention to adopt or amend the 252 Policy allowing at least 28 days advertising for the making of public submissions.

 

Council officers will review the draft Policy after the notification period has concluded and submit any feedback or substantial changes which may occur back to an ordinary meeting of Council in October 2022.

Current Situation

Council is required to adopt its Policy on the Payment of Expenses and Provision of Facilities to Mayor, Deputy Mayor and Councillors within 12 months of each term of council.

The Act provides that the Chief Executive of the OLG may issue guidelines in relation to the review and adoption of Council’s Section 252 Policy. Council has previously received advice from the OLG that Council’s current policy is a sound policy which is consistent with the legislation and guidelines.

 

The Guidelines and the advice previously received from the OLG have again been examined to ensure Council’s policy remains contemporary and consistent with the OLG recommendations. A draft 252 Policy that has considered legislation requirements and the OLG guidelines can be found as Attachment 1 to this report. A copy showing marked up changes is also provided for councillor’s information.

 

The amendments to the current 252 Policy are of a minor nature and comprise the inclusion and removal of clauses because of legislative changes, definitions, updating of figures and costs taking into account the latest CPI and Tax determination figures released for the 2022/2023 financial year, current ICT equipment provided to Councillors and an updated summary of financial limits for specific expenses.

 

Next Steps

Should Council resolve so, the Draft 252 Policy will be placed on public exhibition for 28 days. At the conclusion of this exhibition period, any submission received will be examined and a report will be submitted to the Council’s Ordinary Meeting in October 2022 identifying any changes that are made.

 

Conclusion

The Council’s 252 Policy must be reviewed within 12 months of each term of a council. Given that Council must give at least 28 days’ public notice of its intention to adopt or amend its 252 Policy, it is considered prudent that Council approves the draft Policy for exhibition, followed by a report to an ordinary meeting of Council outlining any submissions received before adopting the final policy.

 

RECOMMENDATION

That:

1.     The information contained in the report on Policy on the Payment of Expenses and Provision of facilities to Mayor, Deputy Mayor and Councillors be received

2.     Council advertise for 28 days a public notice of its intention to adopt the amended Policy on the Payment of Expenses and Provision of Facilities to Mayor, Deputy Mayor and Councillors.

3.     A further report be presented to an Ordinary Meeting of Council at the conclusion of the exhibition period.

 

 

ATTACHMENTS/APPENDICES

1.

LG 006 Payment of Expenses and Provision of Facilities to the Mayor, Deputy Mayor and Councillors 2022 - Marked up copy

21 Pages

Attachments Included

2.

Draft - LG 006 Payment of Expenses and Provision of Facilities to the Mayor, Deputy Mayor and Councillors 2022

22 Pages

Attachments Included

  


Policy Review Committee Meeting                                                           12 September 2022

 

 

 

7

Child Safe Policy   

 

Compiled by:               Christine Woodbury, Human Resources Business Partner

Authorised by:            Sandy Davies, Director - Community and People  

 

Outcome

We have open and collaborative leadership

Strategy

Plan for and manage City resources for current and future generations

Principal Activity

Enhance the engagement and performance of our employees so that our organisation can thrive and deliver high quality outcomes for the community

      

 

Executive Summary

This report follows the ‘Child Safety Standards’ report presented to the Councillor Briefing on 11 July 2022. The purpose of this report is to gain endorsement from Council to implement the Child Safe Policy. The purpose of the Child Safe Policy is to provide a framework to ensure that the safety, welfare and wellbeing of children and young people, including protecting children and young people from child abuse, is the paramount consideration in decision-making within Penrith City Council.

 

The Policy has been developed in response to the introduction of the 10 Child Safe Standards introduced by the NSW Government. The Standards provide a framework so organisations can create a culture, policies and standards to keep children safe from harm and put the interests of children first.

 

The report recommends that Council adopt the attached Child Safe Policy (Appendix 1).

 

Background

Council has been working to embed Child Safe Standards into what we do. The Child Safe Policy will replace the Child Protection (Keep them Safe) Policy which was first issued in December 2000 and last updated in April 2011.

 

Council created a Child Safety and Wellbeing Committee who have reviewed the Child Safe Policy and continue to implement the Child Safe Action Plan Council has in place to assist in embedding the 10 Child Safe Standards. Council’s Leadership Team and Council’s Joint Consultative Committee were consulted regarding a draft of the Child Safe Policy in June 2022.

 

All Council staff were given an opportunity to provide feedback on the Policy in June 2022, during the consultation period. The feedback received was incorporated into the Policy, with the final draft being presented to the Joint Consultative Committee in August 2022.

 

The Policy was also reviewed by the Office of the Children’s Guardian during this period.

 

Policy Aims and Objectives

The objective of the policy is to;

•        Provide a safe and supportive environment for children and young people whom Council provides a service, and with whom the organisation has contact

•        Promote and safeguard the health, safety, welfare and wellbeing of children and young people

•        Ensure that Council are implementing best practice approaches to the protection of children and young people and responding to recommendations from the Royal Commission into Institutional Responses to Child Sexual Abuse (2017) that affect Local Government

•        Ensure any persons engaged in child related employment are suitable for such employment

•        Listen to the child’s voice

•        Clarify the expectations of workers who work in child related employment; and

•        Establish practices that enable the prompt notification of reportable conduct, and the efficient and equitable investigation of allegations of reportable conduct.

 

An E-learning module has been developed and will be distributed to all staff and Councillors regarding the policy. A copy of the Policy can be found in Appendix 1.

 

Conclusion

The Child Safe Policy will support the implementation of the 10 Child Safe Standards.

 

The policy is attached for Council’s consideration.

 

 

RECOMMENDATION

That:

1.     That the information on the Child Safe Policy be received

2.     The Child Safe Policy be endorsed.

 

ATTACHMENTS/APPENDICES

1.

Draft Child Safe Policy - September 2022

10 Pages

Appendix

  


Policy Review Committee Meeting                                                                         12 September 2022

Appendix 1 - Draft Child Safe Policy - September 2022

 

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ATTACHMENTS  

 

 

Date of Meeting:     Monday 12 September 2022

Report Title:            Penrith CBD Corporation - 2021-22 Annual Report and Audited Financial Statement

Attachments:           Penrith CBD Corporation Annual Report 2021-22

                                Penrith CBD Corporation Audited Financial Statement 2021-22

                                Penrith CBD Corporation KPIs 2021-2022



Policy Review Committee Meeting                                                                         12 September 2022

Attachment 1 - Penrith CBD Corporation Annual Report 2021-22

 

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Policy Review Committee Meeting                                                                         12 September 2022

Attachment 2 - Penrith CBD Corporation Audited Financial Statement 2021-22

 

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Policy Review Committee Meeting                                                                         12 September 2022

Attachment 3 - Penrith CBD Corporation KPIs 2021-2022

 

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ATTACHMENTS  

 

 

Date of Meeting:     Monday 12 September 2022

Report Title:            Amendment to Penrith Developer Infrastructure Agreements Policy

Attachments:           Penrith Developer Infrastructure Agreements Policy (adopted 2020)



Policy Review Committee Meeting                                                                         12 September 2022

Attachment 1 - Penrith Developer Infrastructure Agreements Policy (adopted 2020)

 

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ATTACHMENTS  

 

 

Date of Meeting:     Monday 12 September 2022

Report Title:            Policy on the Payment of Expenses and Provision of facilities to Mayor, Deputy Mayor and Councillors

Attachments:           LG 006 Payment of Expenses and Provision of Facilities to the Mayor, Deputy Mayor and Councillors 2022 - Marked up copy

                                Draft - LG 006 Payment of Expenses and Provision of Facilities to the Mayor, Deputy Mayor and Councillors 2022



Policy Review Committee Meeting                                                                         12 September 2022

Attachment 1 - LG 006 Payment of Expenses and Provision of Facilities to the Mayor, Deputy Mayor and Councillors 2022 - Marked up copy

 

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Policy Review Committee Meeting                                                                         12 September 2022

Attachment 2 - Draft - LG 006 Payment of Expenses and Provision of Facilities to the Mayor, Deputy Mayor and Councillors 2022

 

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